GOOD4U Drinks on Special!:

For the entire months of May and June GOOD4U Drinks are on promotion at 7-11 across Canada 2 for $3 Recovery, Endurance and Calorie Burner all on special.!

GOOD4U Calorie Burner Now Available in GNC!:

GOOD4U Calorie Burner is now available at GNC Live Well stores across Canada. However, GOOD4U is no stranger to GNC- the Calorie Burner will be joining GOOD4U Recovery, Endurance and Relaxation which have already been available in GNC for a while. With this addition to their shelves, GNC now carries all four GOOD4U Performance Drinks, meaning that GOOD4U is officially available from coast to coast across Canada!

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GOOD4U Drinks Now available across the United States through GNC.com:

GOOD4U Drinks can now be purchased and delivered free anywhere in the continental United States through GNC. Just visit http://m.gnc.com/gcs/search.php?q=GOOD4U if you would like to purchase the best sports drink on the planet. 100% Natural and 100% Effective.

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Official Movie Trailer for “When They Break,” Featuring GD4U Athlete, Ryan Jimmo:

Ryan Jimmo turned a lot of heads last Saturday when he made what was arguably the most stunning UFC debut in recent memory- knocking out Anthony Perosh in a mere 7 seconds.

The split-second victory was probably as unexpected for Jimmo as it was for the audience- as an avid chess-player, Jimmo is used to employing extensive strategy to win, but it only took one move from Jimmo to bring down Perosh. While the spectacular way in which Jimmo made his debut surprised everyone, the fact that his first UFC fight went so well came as no shock to those that know him. Anyone who’s familiar with his training, saw success was in the cards for Ryan.

Despite his quirky antics and playful exterior, there can be no question about Ryan’s focus and dedication as a fighter. Though his sport is one of aggression and power, his training is more akin to his games of chess than his actual fights. When it comes to his training, nutrition, and lifestyle, Jimmo meticulously plans every detail and caters his every decision to further him towards his championship goals.

“When They Break” is an upcoming feature film which follows Ryan’s journey from dream to reality as he fights his way to the top.

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Shane Carwin Discusses The Colorado Fires & Getting Back To The Octagon:

Check out this new interview with UFC Heavyweight, Shane Carwin on the Colorado fires & Getting Back to the Octagon:

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High fructose corn syrup and cane sugar - Your body knows the difference:

A current television commercial from the Corn Refiners Association touts the equality of high fructose corn syrup (HFCS) to cane sugar. It claims, "When it comes to corn sugar or cane sugar, your body doesn't know the difference. Sugar is sugar." True, sugar is sugar, but it certainly is not HFCS, a highly processed sweetener that is linked to obesity and a host of other health problems. This, undoubtedly, is the reason for the marketing strategy of changing its name to corn sugar, an attempt to have consumers believe that all sugar is created equal.

SUGAR BROKEN DOWN
Sugar is the broad spectrum term for sucrose, lactose and maltose, respectively. Sucrose is the form most commonly found in foods, or table sugar, a derivative of sugar beets or cane sugar. Fructose is derived from fruits, lactose from milk, and maltose from malted foods, such as barley.

HFCS is derived from highly processed corn, a starchy grain. It has near equal amounts of fructose and sucrose and is similar to table sugar from a compounding perspective. Unlike fruit, however, this type of fructose is not bound to fiber causing the body to process it faster and leaving the body unsatisfied. Starches and grains often have a higher glycemic index than all sugars, and corn falls within this category. In addition, almost all of the United States corn production is genetically modified, adding to health risks.

A Princeton University study showed rats gained significant more weight when consuming HFCS in comparison to table sugar, even when the caloric intake was the same. Most interesting is the rats accessibility to sucrose was equal to the sweetness of sugar and the HFCS was half as sweet as that found in soft drinks. The rats who consumed HFCS gained 48% more weight than their sucrose peers and had significant deposits of abdominal fat and circulating triglycerides. In humans, these are characteristics of obesity, heart disease, diabetes and cancer.

THE GLYCEMIC INDEX
Glucose is released into the blood stream when the body metabolizes carbohydrates. The glycemic index (GI) is the rate at which the body processes the glucose. A high GI indicates a food that is rapidly absorbed by the body. A low GI indicates a food that is slowly absorbed and prevents spikes in blood sugar by releasing small amounts of insulin from the pancreas. In turn, your body is more likely to use the glucose as fuel, rather than store it as fat. Mass release of insulin causes a rapid drop in blood sugar, signaling hunger in the brain. This is why (controlled) diabetics use carb-counting as a method of sugar control: eating small meals every two to three hours to moderately release glucose and avoiding rapid spikes and dips in blood sugar.

• Type of Sugar Glycemic Index
• Artificial Sweeteners n/a
• Stevia 0
• Xylitol 7
• Agave Nectar 15-30
• Fructose 17
• Brown Rice Syrup 25
• Raw Honey 30
• Organic Sugar 47
• Turbinado 65
• Raw Sugar 65
• Cola 70
• Corn Syrup 75
• Table Sugar 80
• High Fructose Corn Syrup 87
• Glucose/Dextrose 100
• Maltodextrin 150

The GI does not determine whether a sugar is healthy or unhealthy. For example, artificial sweeteners do not fit into a GI category; however, they should never be used as all are toxic chemicals by design. HFCS clearly substantiates weight gain with consumption as well as raises blood sugar levels. Re-branding HFCS as corn sugar does not change its properties, and while marketing campaigns may fool consumers short term, the intelligence of the human body cannot be trumped and definitively knows the difference.

Thursday, May 05, 2011 by: Bethany Sciortino
http://www.naturalnews.com/032281_HFCS_sugar.html

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We're starting a Get Out With GOOD4U Weekend! :

Bring your favourite GOOD4U drink out on your weekend adventures and take a picture to show us where it went! If you're camera shy, that's ok too! You don't have to be in the photo. The rules are:

• Your GOOD4U has to be clearly visible
• BE CREATIVE! But..
• Keep it legal, Keep it safe, Keep it clean!
• Submit as many times as you want!
• Submit any time BEFORE 9AM on MONDAY, JUNE 11th

One (1) FREE case of GOOD4U, plus a GOOD4U T-shirt, Hat, and stickers will be awarded to the most interesting picture submitted BEFORE 9AM ON MONDAY, JUNE 11th.

Submissions can be done via Facebook, Twitter ( #GetOutWithGOOD4U ) or e-mail. E-mail submissions should be sent to eva@GD4U.com with "Get Out With GOOD4U" in the subject line. A short description with all photo submissions is appreciated too!

So there you go! Grab your favourite flavour and Get Out With GOOD4U!

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GOOD4U Welcomes new Athlete to the Team!:

GOOD4U is proud to add Josh Goldthorp to the GOOD4U Athletes Team. Josh professionally competes in the grueling Scottish Heavy Events, a part of the Highland Games. The Heavy Events are often cited as being one of the oldest recorded organized sports known to man! Visit the GOOD4U Athletes Page for more information on Josh and his competitions: [here!]

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Key Ingredient in GOOD4U Calorie Burner Gaining Recognition in Weight Loss Community:

The weight loss world is buzzing with the benefits of the powerful Garcinia Cambogia Fruit, which is a key ingredient in the GOOD4U Calorie Burner. In a recent Daily Sun article titled “Watch What You Eat,” author Steve Yap wrote that, “tea from the fruit extracts of Guarana or Garcinia Cambogia can reduce appetite by some 20%.” Read the whole article [here]

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GOOD4U 100% Natural Sports Drinks On Sale at Mac's 2 for $3:

For the entire month of May, GOOD4U Sports Drinks are on sale at Mac's convenience stores across Western Canada 2 for $3.00 The best Sports Drink on the planet! 100% Natural! 100% Effective! Great taste. Great price.

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7-11 GOOD4U Drinks Promotion:

Buy 2 for $4 (a savings of $1.18). Not only will you save money, and improve your health, you can win some amazing prizes like a chance to speak with GOOD4U Sports Nutrition Brand Ambassador and UFC Heavyweight, Shane Carwin! You can also win a fully stocked custom GOOD4U Drinks Cooler, cases of GOOD4U Drinks, T-Shirts, Caps, and even some autographed photos!

Prizes:

Grand Prize: A chance to speak with Shane Carwin, a GOOD4U T-shirt, a signed 8x10 photo from Shane Carwin, a HeadRush Shane Carwin T-shirt, and a custom cooler stocked full of GOOD4U Drinks.  

Runner Up: An Autographed Shane Carwin Picture, a GOOD4U T shirt and a stocked custom cooler of GOOD4U Drinks .

First Image: the first video or image submitted will receive 4 cases free and a GOOD4U hoodie.

Participation Prizes: Good4U Hats (50), Good4U Tees (25), HeadRush Tees (10), Signed Shane Carwin 8x10’s (75), Cases of GOOD4U (10)**one case per winner.

How To Win:

The Grand Prize winner will be the one consumer that submits the most creative picture (keep safety in mind) or image to 7-11contest@gd4u.com Don’t worry if you're not creative, you can still win some amazing prizes for participating.  Just take a picture or video of yourself at a participating 7-11 holding an opened GOOD4U Drink and proof of purchase.  You can enter as many times as you want, but can only win once.  If you find yourself craving more GOOD4U drinks, take more pictures, and enter again and again!

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GOOD4U Drinks are available at a low everyday price at Price Pro in Surrey:

Price Pro at 6911 King George Hwy in Surrey BC, is doing some great work helping out the community, get great deals on everything they have including GOOD4U Drinks and support a great cause as well. To learn more about Price Pro visit them at http://pricepro.org/

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GOOD4U Drinks will be at the Natural Products Expo West:

Come visit us March 9, 10th o 11th at Booth #5546 at the Natural Products Expo West in Anaheim. The Expo is arguably the best showcase in North America for Natural, healthy and Organic products. Come by and say hi to the GOOD4U Team and grab a free sample.

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GOOD4U now available in the Greater Los Angeles area at Famima:

GOOD4U Recovery, Endurance and Calorie Burner can now all be found at Famima convenience stores in and around greater LA. Famima are premium convenience stores that offer high quality food and beverages to consumers. For more information or store locations visit them at www.famima-usa.com

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GOOD4U System Recovery. Electrolytes + Glutamine = No Hangover:

Amino acids are the building blocks of protein, and glutamine is arguably the most important amino acid of the bunch. Without it, our immune system would not operate effectively because many of the supporting cells in our immune system rely on it for energy. Furthermore this amino acid is believed to be an essential part of normal brain activity and digestion.

Unfortunately, the consumption of alcohol depletes the body of this essential substance. When you stop drinking however, your body starts creating it to restore your body’s natural balance. The process ends up wreaking havoc on your sleep architecture because this restoration of balance is an active physiological process.

After a night of drinking too much booze it appears that you pass out, but your body and mind are not really at rest. Your body and mind need rapid eye movement (REM) sleep to feel refreshed in the morning but you are robbed of it when you drink. This, coupled with the fact that you also depleted glycogen from last night's activities as well, leaves you with no energy and a feeling of lifelessness.

If you are lucky you will only be robbed of a good night’s sleep. If you are not adaptable to this kind of rebound you might have to suffer through more severe symptoms like: anxiety, tremors or “the shakes”, poor memory, poor cognition, and/or increased blood pressure.

Diets that include glutamine rich foods have been linked in one study to improve intestinal efficiencies and to have cleansing properties and effects. It is important for digestion. When the body’s supply is reduced due to drinking it can aggravate your already inflamed stomach and also hinder the body's recovery process (which you desperately need after a rough night to get you back on your feet). In theory, increasing your glutamine levels while drinking (before your body takes over at night) may help you regulate the mayhem caused by drinking. However, there is no clinical science to back this up only anecdotal tales.
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GOOD4U "Sleigh" Display @ Loma Linda Market:

The GOOD4U elves are in full Christmas spirit this season spreading the word of the great GOOD4U Drinks, and it shows! This year they created this exciting 'Sleigh' display at the Loma Linda Market. Their creativity is to be applauded. Happy Holidays Everyone!




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GOOD4U Sports Nutrition Drinks now available in Safeway, across Western Canada

Consumers that want healthy choices and natural alternatives can now find GOOD4U Drinks across Western Canada in Safeway grocery stores. GOOD4U Drinks are 100% Natural, low carb low calorie, sweetened with stevia and taste great.

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GOOD4U Drinks Western Canada Promo!

GOOD4U Drinks are on sale 2 for $4.44 at all Mac's Convenience store across Canada, take advantage of this deal and make the switch to GOOD4U!

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Finally GOOD4U Drinks Have Arrived in San Diego

• Keil's Market (3015 Clairemont Dr, San Diego, California)
• Keil's Market (7403 Jackson Drive, San Diego, California)
• Henry's (690 3rd Avenue, Chula Vista, California)
• Henry's (878 Eastlake Parkway, Chula Vista, California)
• Johnathan's Market (7611 Fay Ave, La Jolla, California)

GOOD4U Drinks on Deal from Sept 14th – Oct 10th at all Husky Mohawk Locations Across Canada.

GOOD4U Drinks are on sale now 2 for $4.44 at any Husky or Mohawk Convenience store across Canada, take advantage of this deal and stock up on the most complete sports drink on the planet.

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We Are Giving Away A Custom GOOD4U Fridge Fully Stocked!!

Our new GOOD4U Shane Carwin 30 sec spot is now airing on Spike TV, ESPN Monday Night Football & HD Net. Win the fridge! Here's how:

• You must follow @GOOD4UDrinks on Twitter.
• You need to "Like" GOOD4U Drinks on Facebook.
• Watch for the GOOD4U Shane Carwin 30sec Ad on TV.
• Take a photo of it on your TV & email it to us by clicking HERE!

We will choose a winner and make the announcement at the end of September 2011. BONUS! Receive Bonus points if you send us a link showing you posted the photo to Twitter or Facebook. Everyone that sends in a pic will receive a free mixed case of GOOD4U Drinks. The Grand Prize winner will receive a Custom GOOD4U decal-ed Counter Top Bar Fridge. Come On!!

NOTE: The photo must be of your tv screen with the commercial on it. No Computer Screenshots accepted!

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GOOD4U Drinks on Deal at all Husky Mohawk Locations Across Canada.

GOOD4U Drinks are on sale now 2 for $4.44 at any Husky or Mohawk Convenience store across Canada, take advantage of this deal and stock up on the most complete sports drink on the planet.

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GOOD4U Drinks now available in Lassens Natural Food and Vitamin Stores.

GOOD4U Sports Nutrition Drinks; Recovery, Endurance and Relaxation can now be found throughout Souther California at the following Lassens locations

• Oxnard
• Santa Barbera
• Santa Clarita
• Santa Maria
• Simi Valley
• Thousand Oaks
• Ventura
• Bakersfield

For more information on Lassens Natural Food and Vitamin stores and where they are located [Click Here]

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GOOD4U Drinks are now available across Canada in all GNC Live Well locations.

Effective July 7th GOOD4U Endurance, Recovery and Relaxation are available in the cold section of your local GNC. For more information on GNC and where the stores are located please visit their website:[Click Here]

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In Response to Daily Demand to bring GOOD4U Sports Nutrition Drinks to the US, we have done just that!:

Beginning July 2011, GOOD4U Drinks will be available to health conscious consumers in Clark's Nutrition and Natural Food Markets. A little more on Clark's...

Clark's Nutrition and Natural Foods Markets exist to help bring as many individuals as possible to the level of nutritional knowledge and action required for achieving and maintaining optimum health.

Loma Linda Market
Phone--(909) 478-7714
Mon-Fri 8am - 9pm and Sat-Sun 9am - 9pm
11235 Mountain View Ave. Loma Linda, CA 92354
[Store Directions]

Rancho Mirage Market
Phone--(760) 324-4626
Mon - Fri 8a.m.-9p.m., Sat - Sun 8a.m.-8p.m.
34175 Monterey Ave. Rancho Mirage, CA 92270
[Store Directions]

Riverside Market
Phone--(951) 686-4757
Mon-Fri 8-7 Sat 9-6 Sun 10-5
4225 Market St. Riverside, CA 92501
[Store Directions]

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GOOD4U Drinks on Special at Mac's Convenience Stores:

GOOD4U Drinks are on special at Mac's convenience stores across Western Canada! Get two for $4.44! from May 23rd until the end of June. If you find a location that doesn't have GOOD4U Drinks, let us know.

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GOOD4U Calorie Burner Works Fast! Here's how:

First of all, it's important to understand that there is no product, (pill, drink or powder) under the sun that will allow you to eat junk food each and every day, avoid exercise and still shed unwanted pounds.

It is possible however, to improve the efficiency of your metabolism and suppress your appetite at the same time. The first key ingredient in GOOD4U Calorie Burner is Green Tea Extract. A study reported in The American Journal of Clinical Nutrition found that Green Tea Extract resulted in a significant increase in energy expenditure (a metabolism "boost").

The researchers also concluded that over a 24-hour period, Green Tea Extract increases the metabolic rate by 4%. These effects are probably due to the high concentrations of Cate-chin Poly-phenols found in Green Tea. These work to help intensify levels of fat oxidation and thermogenesis (the rate at which your body burns calories).

What does this mean in real numbers? Well, if your metabolic rate is 2500 calories per day, the extra boost would raise your metabolism to 2600 calories burned. Factor in also, GOOD4U Calorie Burner has Zero calories, so drinking it twice a day in place of a 16oz soda will save you another 360 calories. It begins to add up.

What does this mean in real numbers? Well, if your metabolic rate is 2500 calories per day, the extra boost would raise your metabolism to 2600 calories burned. Factor in also, GOOD4U Calorie Burner has Zero calories, so drinking it twice a day in place of a 16oz soda will save you another 360 calories. It begins to add up.

Also, the Cate-chins in Green Tea help to inhibit movement of glucose into fat cells. Green Tea may also act as a glucose regulator. It helps to slow the rise of blood sugar after a meal. This prevents high insulin spikes (lots of insulin promotes fat storage) and the subsequent fat storage.

That's not all! GOOD4U Calorie Burner also contains ingredients like Garcinia Cambogia, Yerba Mate and Resveratrol. Combined with great taste, affordable price and convenient locations, GOOD4U Calorie Burner is worth a try. Pick one up at Save On Foods, Choices, IGA, 7-11, London Drugs and now Mac's Convenience Stores across Western Canada.

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HOT DEALS! 7-11 Across Canada:

Be sure to check out your local 7-11 in Canada as GOOD4U Sports Nutrition Drinks are running a HOT promotion! You can buy 1 GD4U Performance Drink for $1.99 or you can buy 2 for $3.98. If you don't see GOOD4U Drinks in your local Canadian 7-11, take a pic and let us know and we will send you a GD4U prize pack. Be sure to email your name and the address of the 7-11 where you didn't find the GOOD4U Drinks, to: ddadmin@ddbevco.com

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Calgary COOP Is Now Carrying GOOD4U Drinks:

All products, including GOOD4U Endurance, Recovery, Relaxation and Calorie Burner are available in the Calgary COOP Grocery Stores in the Deli section. Check out the following COOP locations:

• Midtown - 1130 11th Ave SW
• Richmond Rd. - 4940 Richmond Rd SW
• Oakridge - 2580 Southland Dr SW
• Shawnessy - #100-250 Shawville Bvd SE
• Monterey - #700-2220 68th St NE
• Hamptons - #400-1000 Hampton Dr NW
• South Trail - #50-4307 130 Ave SE
• West Springs - #100-917 85 St SW
• Creekside - 12000 Simons Valley Road NW
• Quarry Park - #410-163 Quarry Park Bvd SE

The Aging Athlete Part I: Beginning Of The End or The End Of The Beginning:

Despite our differences in appearance, race, religion or nationality, there is one thing every single person on this planet has in common; Tomorrow we will be one day older than we are today. An obvious statement. But what does it really mean? Chronologically we age every day, but at what point do people or more specifically, athletes move from their prime to past their prime? Is it 35? 40? There is no correct answer because every sport is different, every individual is different and every training regime is different. In short it's a moving target. As someone who has competed in a variety of sports (football, wrestling and then power-lifting/strongman) at a high level from the age of 18, I had always been somewhat wary of the aging process and mindful that someday I would no longer be able to participate in the sports that I loved.

The reality was that it had already started. (By time I was 18, I was already out of the running for most sports but that is beside the point). Your athletic prime can be best defined as the ability to perform at your peak, repeatedly and consistently. The key words are actually "repeatedly" and "consistently" because that is one of the ways the aging process can sneak up on you.

Minor & Nagging Injuries

While major injuries either end a career or redirect it, quite often the rehabilitation process forces the athlete to alter his or her overall approach to their sport. It is the small or nagging injuries that sneak up on you, because you never see them for what they really are. From day 1 we are getting banged up or bruised, but what changes is the frequency with which these small injuries occur and the time it takes to recover from them. Eventually most athletes will accept that they are not going to get back to 100% unless they take an extended break to heal, but this leads directly to another hazard for the aging athlete.

Decline During Inactivity

I'm sure most of us remember old coaches or relatives saying "It's a lot tougher getting in shape, when you're older". Well, as most of us found out, or will come to find, they were right. Most sports run in cycles such as seasons and off seasons or events that require a period of intense training, followed by the event, followed by an "off period". Back in the day, it was quite common for players to start the season out of shape and play their way back into shape. This is much less likely these days as the salaries and business side of sports means that to do such you would be jeopardizing your career. This is also the reason we see athletes playing at high level much longer than they used to. Eventually if you let your condition deteriorate too far from your best, you won't make it back. We see this still in MMA and Boxing. Guys will allow themselves to get 30lbs, 40lbs or more above their competition weight. Their training camps become more about shedding pounds than honing technique. Which brings us to the third factor in the aging process.

Nutrition & Nutritional Supplements

Believe it or not, at one time it was quite common for professional athletes to be hung-over on game day, and then "sweat it out" before the game. Drinking to excess was part of the sporting culture. Other bad habits were prevalent as well, such as; fast food on the road, and believe it or not, smoking. These habits seam ridiculous today, but there are still quite a few practices around that, while not so blatantly bad, will also neither enhance nor preserve your career. Proper nutrition is the cornerstone to an active healthy life and in many ways nutrition ie more important than the taring you do.

Some people still doubt the importance of supplements due to both unrealistic claims that manufacturers make or imply, and poor quality that some suppliers use in order to cut costs. A third reason the public have become jaded against supplement claims are from what we in the industry call "fairy dust". That is sprinkling in a miniscule amount of an ingredient so that they can put it on the label in the hope that consumers won't look too closely or are unaware of how much a meaningful amount of that ingredient is. This is actually more prevalent in the largest corporations, including one that was caught in misleading the public on the amount of vitamins in their vitamin water.

Negative stories aside, supplements work! They work providing your body with the vitamins, minerals or amino acids that you need to take your physical demands further or to close the gap between what you aren't getting in your diet and what your body needs.

Are nutritional and supplement needs another moving target? They change as we get older and vary with each individual. As better nutritional practices and innovation in sport supplements gain acceptance and popularity, the positive results are again seen in the most competitive arena. GOOD4U Drinks play a small part in supporting athletes to be their best for as long as possible by providing high quality performance drinks with real ingredient amounts that are convenient and available at a reasonable price. (And we think they taste pretty good as well.) Nothing more, nothing less. Nagging injuries, inactivity and the lack of proper nutrition all hasten the aging process and push you out of your peak years.

The Benefits of Glutamine in GOOD4U Recovery:

The New GOOD4U Recovery will have 1000 mg of L Glutamine (up from the current 500mg) this is far and away the most glutamine in any sports drink available today. Many people don't know what glutamine is or how it can help them in their chosen sport. Protein builds your body, and amino acids build protein. glutamine is the most abundant amino acid in your body.

All the other amino acids in you would still equal less than 1/3rd of the glutamine in your body all amino acids are important, but adequate glutamine is critical It's found everywhere in your body including your brain, heart, lungs, stomach, muscles, liver, kidneys. Glutamine is essential in helping your body recover? It Helps build the protein within your muscles and helps prevent muscles from breaking down, it also helps restore glycogen levels which increases performance.

The overall benefit is recovery, from physical breakdown induced by training and in strengthening your immune system. When people get very sick, their glutamine levels become depleted. Numerous studies have shown that supplementing glutamine while recovering from various illnesses and surgeries actually speeds the process up. For many athletes, over-training is common. When you try and follow the regimes that top athletes do, you tend to over-train. Elite athletes commonly train 6 days a week because their bodies can recover. Without taking steroids, natural athletes will get burned out following these programs.

Aside from adequate nutrition Your body needs lots of rest. and glutamine to help you rebuild your body and recover quickly GOOD4U Recovery now has 1000mg of Glutamine along with other key components such as electrolytes. making in a convenient and powerful tool in your training arsenal. Regardless of which product you take make sure you include glutamine in your training routine...

GOOD4U Drinks Banned From All UFC/WEC Events:

Official word came this morning from Lorenzo Ferttita and Zuffa that any and all fighters appearing at a UFC event will no longer be allowed to display the GOOD4U Drinks logo. GOOD4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy which advertises heavily on both WEC events and Spike TV's The Ultimate Fighter program and although GOOD4U are Sport Drinks NOT ENERGY DRINKS, they have been taking share from these brands. This is disappointing to me personally as I am a fan of the UFC and enjoyed our association with some of the great fights and fighters we have seen. As a company our sales have grown each month since we launched in May 2010 and will continue on this trend, we can redirect our advertising dollars into other sports/media/organizations. Our marketing strategy with respect to MMA has been to invest in the athletes over the promotions, because let's face it they are the ones that go out and bleed for 15 minutes in addition to making all of the sacrifices most of us don't see.

The athletes affected by this decision at UFC 121 are Chris Camozzi, Patrick Cote, Matt Hamill and Jon Madsen. As this decision has just come down today it will be virtually impossible for them to find alternate sponsorship. It has already been said many times that as much as any other sport, MMA fighters depend on sponsorship this isn't a cliche tis is a fact. For those of us that love the sport and want to see it grow, we should remember that there are companies out there that have the money and want to pay fighters. Shutting us out will only make it that much harder to support and develop new talent coming into the UFC.

By Rick DeBanks

GOOD4U Drinks Now available Across Canada in 7-11:

As of September GOOD4U Drinks can be purchased at any 7-11 in Canada Look for them in the Vitamin Water or Isotonic Door and if they aren't there tell the manager to bring them in! 7-11 will join Save On Foods, Reflex Nutrition, London Drugs, Nestors, Choices, Price Smart, & IGA all of which are championing the cause and allowing consumers to make a healthier choice.

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